Post by account_disabled on Mar 4, 2024 20:55:54 GMT -8
Real-Time Web Information published as it happens, often, content is consumed in real time, with the reader also broadcasting back, resulting in synchronous communication. Examples: Twitter, Jaiku, Facebook Status updates. Consumers can give instant feedback about their needs. Companies can respond to the immediate needs of customers. Excessive noise from everyone publishing their status. Companies unable to sort through noise, prioritize, and react. This problem to compound over time. Intention Web Information that provides explicit predictions of who will do what next, although it’s not happened yet. Examples: Upcoming.org, Facebook events, Plancast.
Update: Silicon Valley Insider writes about Indonesia Telegram Number Data Tweetmeme, Topsy, Sency, OneRiot People can connect to each other, improving experience. Businesses can provide a more contextualized experience for customers or prospects using Social CRM Explicit intentions may not be true, the future is always uncertain. Companies can barely keep up with real time web –let alone predict the future. Intention Web Provides People and Companies Opportunities Some may call this the, anticipation web, intention web, or forward looking web, but regardless of the name, there are some unique opportunities: 1) People can now use their social relationships that have similar goals or events on their cal and improve their experience. 2) They can also identify who in their social circles are most likely going where, increasing their knowledge of top events.
This provides businesses with the ability to listen to provide highly contextualized offerings and experiences for those explicitly stating their intents. Once a listening strategy is developed, expect Social CRM to be in the foreground mining, organizing, and making this data actionable. Yet Barriers Will Challenge Consumers and Companies Yet the intent based web is also fraught with challenges for both people and companies. 1) Status updates are still getting traction. Twitter has the media hype, but not yet the mainstream adoption, so you can’t expect the social behaviors of everyone to broadcast their future intents. 2) For those that do broadcast their intent, should be concerned about privacy and personal security. 3) The future is always uncertain, a great degree of intention data will be inaccurate.
Update: Silicon Valley Insider writes about Indonesia Telegram Number Data Tweetmeme, Topsy, Sency, OneRiot People can connect to each other, improving experience. Businesses can provide a more contextualized experience for customers or prospects using Social CRM Explicit intentions may not be true, the future is always uncertain. Companies can barely keep up with real time web –let alone predict the future. Intention Web Provides People and Companies Opportunities Some may call this the, anticipation web, intention web, or forward looking web, but regardless of the name, there are some unique opportunities: 1) People can now use their social relationships that have similar goals or events on their cal and improve their experience. 2) They can also identify who in their social circles are most likely going where, increasing their knowledge of top events.
This provides businesses with the ability to listen to provide highly contextualized offerings and experiences for those explicitly stating their intents. Once a listening strategy is developed, expect Social CRM to be in the foreground mining, organizing, and making this data actionable. Yet Barriers Will Challenge Consumers and Companies Yet the intent based web is also fraught with challenges for both people and companies. 1) Status updates are still getting traction. Twitter has the media hype, but not yet the mainstream adoption, so you can’t expect the social behaviors of everyone to broadcast their future intents. 2) For those that do broadcast their intent, should be concerned about privacy and personal security. 3) The future is always uncertain, a great degree of intention data will be inaccurate.