Post by account_disabled on Dec 26, 2023 1:56:51 GMT -8
The communication consultancy Hotwire has presented the report ' Trends in the Health Tech sector' , an investigation that analyzes the main changes and developments in technology applied to people's health and well-being. Additionally, reflections from management professionals from brands and companies in the sector have been included in this report. The report has been presented in webinar format and has had the participation of Johanna Blanco , B2B & inReach Manager Iberia at GARMIN and Fabio Arena Sena , Product Marketing Manager of Xiaomi in Spain. At this time, health has become the most important element in people's lives. According to the Center for Sociological Research (CIS), 6 out of 10 Spaniards consider that the coronavirus is affecting their personal and social life a lot or quite a bit. Therefore, it is not surprising that it is the 'health services' sector and pharmaceutical companies from whom citizens demand a greater commitment to society. Thus, for 79% of Spanish consumers, it is very important that health services companies have a corporate purpose , according to the report ' Trends in the health Tech sector' .
In this sense, Ludi García, Managing Director of Hotwire , stated during the presentation of the report: “ One of the great challenges facing the Health Tech sector is the processing of personal data .” The more Phone Number List sensitive the health information companies access, the more they have to work to convey an ethical approach and assure people that their information is in good hands. Therefore, creating a reputation as a responsible and ethical company helps mitigate potential consumer fears regarding the use of their personal data .” In this way, young people are the most willing to share their data and use applications and wearables. According to this report, almost half of international users of these types of older technologies (47%) indicate that they would never share information about their physical fitness with others, and only a quarter of the younger generation (25% ) has the same opinion. This means that three out of four young people would share information about their physical fitness with other people.
For his part, Vicente Balbastre, Director of the Consumer Department at Hotwire , assured during the online meeting: “ No one is surprised that younger people use mobile devices more and a wider variety of them .” Thus, there is a higher prevalence in the use of health-related applications, such as apps to monitor physical activity, smartwatches and applications for exercising, although this more intensive use does not necessarily correspond to greater health awareness among this younger audience .” The rise of telemedicine In recent months, telemedicine has experienced massive growth due to the health emergency. According to analysts at Forrester Research, the adoption of digital health services during the pandemic may have surpassed one billion virtual healthcare interactions last year. Which would mean the largest increase in the use of these services in a year. Fitness-tech fever On the other hand, confinement and mobility restrictions have forced us to look for a new way of doing sports.
In this sense, Ludi García, Managing Director of Hotwire , stated during the presentation of the report: “ One of the great challenges facing the Health Tech sector is the processing of personal data .” The more Phone Number List sensitive the health information companies access, the more they have to work to convey an ethical approach and assure people that their information is in good hands. Therefore, creating a reputation as a responsible and ethical company helps mitigate potential consumer fears regarding the use of their personal data .” In this way, young people are the most willing to share their data and use applications and wearables. According to this report, almost half of international users of these types of older technologies (47%) indicate that they would never share information about their physical fitness with others, and only a quarter of the younger generation (25% ) has the same opinion. This means that three out of four young people would share information about their physical fitness with other people.
For his part, Vicente Balbastre, Director of the Consumer Department at Hotwire , assured during the online meeting: “ No one is surprised that younger people use mobile devices more and a wider variety of them .” Thus, there is a higher prevalence in the use of health-related applications, such as apps to monitor physical activity, smartwatches and applications for exercising, although this more intensive use does not necessarily correspond to greater health awareness among this younger audience .” The rise of telemedicine In recent months, telemedicine has experienced massive growth due to the health emergency. According to analysts at Forrester Research, the adoption of digital health services during the pandemic may have surpassed one billion virtual healthcare interactions last year. Which would mean the largest increase in the use of these services in a year. Fitness-tech fever On the other hand, confinement and mobility restrictions have forced us to look for a new way of doing sports.